A few weeks ago, the Federal Trade Commission (FTC) charged marketers for the Ab Circle Pro with making false claims, including that the device could cause “rapid and substantial weight loss.” Of course before this case, there were plenty of other sketchy products like Skechers toning shoes, Nivea My Silhouette! skin cream, and acai pills. And I guarantee more diet scams are out there.
So before you fall prey to these cleverly marketed bogus weight loss products, take a look at the following seven red flags. The FTC says it is almost always a diet scam if the product claims it will:
- Cause you to lose a lot of weight no matter what or how much you eat
- Cause you to lose two pounds or more a week for a month or longer without dieting or exercise
- Block the absorption of fat or calories so that you can lose a lot of weight
- Let you safely lose more than three pounds a week for more than four weeks
- Cause a lot of weight loss of everyone who uses it
- Cause you to lose weight permanently (even after you stop using it)
- Cause a lot of weight loss by wearing it on the body or rubbing it into the skin
I hope these help. And as always, be careful out there!
[Photo credit: stock.xchng]